Client: Samsung | Agency: Cheil Nordic | Styling: Sara Garanty | Photography: Mathilda Werngren
With the objective to raise awareness about Samsung's Wireless Audio Speakers, we created a series of 3 images paying tribute to 3 legendary artists that all passed away in 2016 – David Bowie, Prince and Leonard Cohen. By hiding clues in the images, we engaged the audience to find the song and guess the artist that each image represented.
3 posts, 3 days in a row. Organic reach across Facebook: 517.425. Read all captions below.
Post 1: 2016 lider mot sitt slut och vi hyllar tre stora artister med våra trådlösa högtalare. Tre dagar, tre låtar. Zooma in i bilden och hitta ledtrådar till artisten och låten! 1/3 #wirelessaudio (Life on Mars | David Bowie)
Post 2: Zooma in i bilden och gissa vilken låt och artist som gömmer sig! 2/3 #wirelessaudio (Purple Rain | Prince)
Post 3: Grand finale! Zooma in i bilden och gissa vilken låt och artist som spelas! 3/3 #wirelessaudio (First we take Manhattan | Leonard Cohen)